On Monday March 19th more than 160 architects, designers and fashion designers, committed to co-creating a green future, gathered in the Openbare Bibliotheek Amsterdam (OBA) for The Green Collective Symposium. For those who were not able to attend, all workshops and lectures can be viewed online (see below). For photos and a full report of the event go to The Green Collective website: www.green-collective.com
Aart van Veller : Host The Green Collective Symposium Introduction
Michiel Poppelier : Networking One-on-One Michiel Poppelier is a business advisor at Kamer van Koophandel (KVK), the Dutch Chamber of Commerce. Feel nervous in a crowd of strangers? Uncertain on how to approach someone you would like to speak to? âNetworking One-on-Oneâ will answer your questions and give you useful tools and the confidence to achieve your goals.
Christien Meindertsma: The Origin of Materials Christien Meindertsma is a designer and researcher who explores the origin of products. Her book PIG 05049, in which she shows all the products made from a single pig, won the Danish Index award an award for international âdesign to improve lifeâ. âI think the world of products and their production processes should become transparent. I believe that transparency is the first step towards more sustainable production.â
Michiel Odink: Intellectual Property Did you know copyright is secured automatically when a work is created? And that it ends 70 years after the death of the author or designer? Lawyer Michiel Odink knows all about the products of the mind and why it so important to outline Intellectual Property: âEven unfinished drawings are protected. The only thing you need to do, is evidencing the date of creation.â How? âSending a fax to your mother, an e-mail, make a picture with your smartphone, go to the tax office and have a datestamp..
Wijnand Broer: Biodiversity for Beginners Wijnand Broer is deputy director of CREM consultancy. âMy vision is a world where people have found the right balance between satisfying their own needs, the needs of other species and respecting the worldâs ecosystems.â CREM, founded in 1989, has built up major expertise in the matter of biodiversity. Part 2
Reinoud Wolff : Green Marketing Reinoud Wolff is the owner and founder of Goed & Groen, a consultancy firm focused on helping green companies with their marketing and PR. Wolff, who describes himself as a âmodern hippieâ, was inspired by ice cream brand Ben& Jerrys, a business that feels responsibility to give back to the community. âPeace, love, and happiness, thatâs what itâs all aboutâ.
Thomas Rau: OneplanetarchitectureThomas Rau is the founder of RAU architects and renowned for his designs, as well as his involvement in the international discussion on sustainability and the development of energy-saving technologies. His project and institute âoneplanetarchitectureâ is focused on developing healthy buildings that actually produce energy, instead of wasting it.
Ronald Rietveld: Rietveld Strategic Interventions Hot tubs in the dunes, birds and supertankers combined: Ronald Rietveld shows us how his studio, Rietveld Landscape, makes extreme use of the context. It is all possible, if you go into alliances. Work together with a biologist, for instance. âAs designers it is our role to integrate all knowledgeâ. In his project Vacant NL Rietveld showed us the endless possibilities of vacancy: in some of the 10.000 buildings that have been mapped by Rietveld and his colleagues, you can even make open fire. âGetting the keys, that is the difficult partâ. Time to open up!
Timo Mulder: Writing a Business Plan Timo Mulder is a life-optimist, the owner of a permaculture-balcony and co-founder of ValueFirst, a management consultancy firm specialized in project management & product development coaching for startups, growth companies, large corporates and NGOs. âOur goal is to make teams and organizations hyper-productive!â
Panel Discussion: Change, challenges & Implementation With Max Bruinsma (Editor-in-chief of Items), Wijnand Broer (CREM) & Ronald Rietveld (Rietveld Landscape).
This is the second The Green Fashion Shoot featuring exciting biodiversity-friendly fashion and our ambassador Lonneke Engel.
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